Kwizda
Projektmanagement
Redesign Homepage
Context
Original+ produces handcrafted premium skis. Depending on body weight, personal skiing ability and preferences, the customer can have a ski model configured with a ski generator. Made in Austria.
Therefor they engaged a extern UX Designer and a extern UI Designer, me.
Duration
8 weeks
Role
clickable hi-fi UI mockups
Team
me myself and I
Tools
Figma
Photoshop
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Problem
The Original+ ski generator was created with the creation and foundation of Original+. Therefore, the team wanted to update the core of their business, the ski generator, and bring it up to date.
Goal
The aim was to create a ski generator that represents the innovative and young company. In addition, the focus was on the user, who should be offered an intuitive and user-friendly atmosphere.
Research
The research was limited because the UX analysis was carried out by an external colleague.
Research Highlights
Competitor
The UX research was sent to me in PDF format. This was the basis for the UI designs.
Here are some highlights:
Design Solution
Design wise we decided to
- to make CTA buttons more present
- stay with the same colors as before
- reduce some information texts and options
- make hobby athletes feel more welcome
- make the mobile design more responsive
Desktop example
Mobile example
Reflection
📈 not being the UX AND the UI Designer can improve the result
📈 a open communication opens space for innovative ideas
📈 clickable prototypes improve the process
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💡 work with part payments
💡 fun projects do not have to be in person