mza Medizinzentrum Alserstrasse
During my participation at the UX Design Bootcamp at Talent Garden Vienna we had to perform a personal project of our choice.
Medical center Alserstrasse had a website which didn´t represent the professional and modern center as it is. There were also a lot of calls which could be decreased by presenting the important information more structured on their website.
me myself &
The Importance Of An Online Presence For Physicians
2/3 of patients choose a provider based on their online presence. Most respondents – even those above the age of 60 – will select a provider over another because of their online presence.
Reasearch included competitor analyse, usability testing with the existing website and an interview with some stakeholders. The first usability testing included
Users have problems to find important information easily. e.g.: if it is a „Wahlarzt“ or „Kassenarzt“ 2 of 3 would have closed the webiste usually
To get in touch with a physiotherapist is complicated
2 of 3 prefere a online booking system.
„ Also normal hätte ich jetzt schon aufgegeben und einfach wonaders nach einem Arzt gesucht“
Takeaways target group
- Old design
- Accessibility for everyone is not given
- Mobile responsiveness can be improved
- People have problems to find the information they are searching for
- clean design
- decrease unnecessary phone calls
- services on first page
- keep existing colors and logo
- communicate new orientation of "Zentrum für orthopädische Chirurgie und Sportorthopädie"
With the outcomes I created the first paper & pen sketches to overview my ideas. So it was possible to discuss my sketches with my collegues.
After creating a basic structure it was time to start prototyping in Figma.
Testing & interation
I created several designs and improved it after testing them, it was an iterating process.
The outcome was a clean designed landing page with structured information about the healthcare center. The accessibility is increased by a chosen font not smaller than 16px and enough contrast. I decided to not overwhelm visitors with too many pictures on the one hand, but friendly modern and personal pictures on the other side to present the modern institute.
🔁 As this was my first UX Design for a website I got confirmed in my assumption, that the detailed and iterated design process of the landing page is crucial to have a guidance for the consistency of the sub pages.
👨🏽⚕️ Also including stakeholders from the beginning has a big importance for a good and succesful design.
🔍 How to show the overview of the services they offer was one of the most challenging parts. I raised my knowledge about it during a detailed research and user testing.
🏅 The result is a outstanding website compared to the competitors in this field.
📍feedback deadlines help you to follow the time schedule